New to Belfast and entering a competitive market, Vita Student needed to make its luxury offering stand out. With higher prices and zero local awareness, our goal was to turn curiosity into conversation. By positioning the campaign as a first look inside Belfast’s most luxurious student living, we focused on hype, lifestyle, and exclusivity rather than just rooms.

Resulting in over 1 million organic views across three videos, a fully sold-out building, and a feature in The Irish News. It became the brand’s highest-performing organic campaign to date and we’ve been their chosen NI media partner ever since.

At Baker & Chef, the team had created something special - a baking class that felt more like a night out with friends than a workshop. Our goal was to capture that energy and show why it had become the thing to do in Belfast. Through vibrant, story-led videos showing real people living the moment, we transformed it into a viral sensation.

Resulting in over 800,000 organic views,classes sold out months in advance, and 6,000 new followers. More than a year later, it’s still the class everyone talks about.

TGI Fridays wanted to reignite excitement and connect with a younger audience, so we created a bold, feel-good video that tapped into nostalgia, energy, and fun.

Resulting in over 3 million organic views, one of the brand’s best-performing social campaigns to date, and a paid ad trial that delivered standout click-through and ROI.

Southside Social had an incredible Friday night deal - free Chinese food - but struggled to fill the venue. We created a fast-paced, high-energy video that captured the food, atmosphere, and FOMO in full.

The campaign reached over 1.2 million people, gained 2,000 new followers, and turned Fridays from empty to sold out for months on end. Demand grew so high, they added an extra night.

With so much happening at Belfast’s biggest festive event, visitors often didn’t know where to start. We simplified the chaos creating a fast-paced, value-driven guide.

Partnering with leading food page Food Featured added authority and reach, turning the video into the market’s highest-performing organic campaign ever. The result? 2.5 million views and packed queues for featured stalls.

The Avenue is an immersive venue hosting themed events, dining experiences, and entertainment unlike anywhere else in Belfast. Through four cinematic videos capturing everything from Harry Potter nights to festive menus, we built hype and demand.

The campaign reached over 2.5 million people organically, added 7,000 followers, sold out multiple events, and even caught the attention of Warner Bros executives.

We created a fast-paced video guide spotlighting the best vendors and hidden food finds, making the market feel easy to explore.

Resulting in over 700,000 views, a huge boost in vendor visibility, and a surge in interest from both locals and tourists.

Tucked away in Scarva, Hollie Berrie offered one of Northern Ireland’s most creative brunch experiences. We brought it to life through vibrant, scroll-stopping visuals that captured every pour, bake, and moment of joy.

Resulting in over 500,000 organic views, record-breaking sales and footfall, and queues out the door.

Rose Cottage had great food, charm, and atmosphere but no one knew it existed. We brought it to life with a warm, inviting video that captured its character and made people want to visit.

The campaign reached over 500,000 views, gained 1,500 new followers, and transformed an empty café into a local favourite buzzing with customers.