What is The Visit List?
The Visit List is our award-winning media brand - a high-performing network of social platforms and a dedicated website showcasing standout hospitality, food and travel experiences across the UK & Ireland.
Built and operated by the Viral Muse team, The Visit List has become one of the most engaged hospitality platforms in the UK and Ireland. Its reach and performance are the result of a deliberate, strategy-led approach to digital marketing. Every video is carefully planned and produced with intent, shaped by over a decade of hands-on industry experience and informed by what consistently captures attention in the real world.
The Visit List goes beyond simply highlighting places to visit. By immersing audiences in each experience, we create content that builds genuine interest and drives real-world action - offering clear insight into how thoughtful storytelling and purposeful content perform at scale.
But…WHY?
Because we live and breathe social media marketing - and The Visit List is proof of what that looks like in practice.
The Visit List allows us to actively test, refine and scale content strategies in real time.
Since rebranding just over a year ago, The Visit List has grown into one of the highest-engaged hospitality platforms in the UK and Ireland, generating 50M+ organic views and building a highly engaged audience of 45,000+ followers.
In 2024 alone, showcases on the platform averaged 600,000 views per business, supporting increased visibility, demand and footfall - all achieved organically, without paid advertising.
Along the way, the platform was recognised with Ireland’s Best Under 50K Award, reinforcing its impact and performance within the industry.
The Visit List demonstrates what’s possible when strategy, intent and execution align and provides a constant testing ground that directly informs how we approach client work.
Awarded ‘Best In Ireland’ Under 50K
VAVA Award Winner 2024
Runner Up NI Social Media Awards 2023
Finalist 2022, 2023, 2024 & 2025
