The National - Videography & Promotion

The National: Making a Sunday Icon Go Viral

Client: The National
Industry: Hospitality / Restaurants
Platforms: Instagram, TikTok
Campaign: Product Promotion

The Challenge

The National launched a Yorkshire pudding wrap stuffed with a full roast dinner, a concept already popular in England. But in Belfast, it wasn’t landing. Customers weren’t ordering it, and it wasn’t getting attention online.

Our Approach

We made the dish the star of the show. Through high-energy visuals, kitchen shots and close-ups, we positioned it as a must-try Sunday ritual. Our video brought the hype and helped Belfast catch on.

The Results

• 700,000+ views

• Their highest-performing organic campaign to date

• Significant sales increase for the Yorkshire wrap

• The dish is now a signature Sunday menu item

Why It Worked

People eat with their eyes first. We gave them a reason to try something new and made it feel like the thing to do on Sundays in Belfast.