Hollie Berrie - Promotion

Hollie Berrie: NI’s Coolest Hidden Brunch Spot

Client: Hollie Berrie
Industry: Hospitality
Platforms: Instagram, TikTok
Campaign: Awareness & Footfall Driver

The Challenge

Tucked away in Scarva, Hollie Berrie had one of the most creative brunch offerings in Northern Ireland. Despite its uniqueness, it remained under the radar.

Our Approach

We showcased brunch as more than food - it was an experience. Every pour, bite, and smile was captured with colour, movement, and emotion to stop the scroll and spark curiosity. We focused on what made Hollie Berrie truly special: the standout specials, the ever-changing bakes, and the fact that everything is made in-house by Hollie herself. Artistic, bold, and unlike anything else in Northern Ireland.

The Results

• 500,000+ views

• Highest organic campaign to date

• Noticeable surge in sales, footfall, and queues

• Turned a hidden gem into a viral hotspot

• Customers still referencing the video months later

Why It Worked

This wasn’t just another brunch spot. We made that crystal clear. When you showcase a business’s quirks and creativity, people stop scrolling and start booking.