The Avenue - UGC & Videography
Repositioning The Avenue as Belfast’s Coolest Cinematic Experience
Client: The Avenue, Belfast
Industry: Hospitality
Platforms: Instagram, TikTok, Website
Campaign: Event Media Coverage & Advertisement
The Challenge
The Avenue isn’t just a cinema - it’s a one-of-a-kind venue offering unforgettable events, unique food experiences, and immersive entertainment. But the problem? Most people didn’t realise that. They were being seen as just a cinema. After previous disappointing results, they came to us wanting professional, engaging content that would sell events, generate buzz, and serve as evergreen visual assets they could reuse all year.
Our Approach
We knew that once people saw what The Avenue was really about, they’d want in. So we developed a creative-led strategy to showcase each event and unique aspect of the venue through thumb-stopping video content.
Instead of creating filler content, we focused on making four powerful videos, each tailored to highlight a different element of the experience - from Harry Potter themed nights, to new menus and festivities. Every single one delivered results.
The Results
4 bespoke videos
2.5M+ people reached organically
+7,000 new followers
Multiple events sold out
Inundated with messages
Significant email list growth from high demand
Repositioned as a leading unique venue in Belfast
Campaign content was spotted (organically) by Warner Bros executives (US)
Consistently rebooked for every new event since
Why It Worked
We create content that performs. Every single section, movement, frame is thought out and orchestrated by our expert team.
Rather than simply showing what the business is, we focused on how the experience feels. People already know what a cinema looks like but what they didn’t know was that this one delivers something entirely different. Our job was to showcase that difference. Through thoughtful planning, bold creative direction, and high-impact editing, we turned their story into something people couldn't scroll past.
You could spend time posting 30 average videos or you could create one that captivates and reaches hundreds of thousands.