Baker & Chef - Videography & UGC

Belfast’s Ultimate Girls’ Night Out

Client: Baker and Chef, Belfast
Industry: Hospitality / Events
Platforms: Instagram, TikTok
Campaign: Event Media Creation & Advertisement | Cakepop Class

The Challenge

They’d built something truly unique - a baking class that felt more like a night out with friends. It was creative, cool, and everyone who went raved about it. But online, it wasn’t getting the recognition it deserved. Despite working with a few creators before, the results had been minimal. That’s when they reached out to us, to help bring the experience to life in a way that actually connected.

Our Approach

We knew this wasn’t just a baking class, it was a vibe. So we treated it like an experience-led event and focused on making that feeling come to life on screen.

To make the content ultra-shareable and drive group bookings, we filmed real people laughing, mixing drinks, decorating cakepops, and living the moment. We wanted the audience to see themselves in the video, whether that meant planning a night with friends or booking solo. Every clip was designed to make people think: “This looks like something I need to try.”

Crucially, we kept the messaging clear and targeted, focusing all attention on one class at a time to avoid confusion and drive urgency.

The Results

• 2 videos | Over 800,000 organic views

• Classes sold out months in advance

• +6,000 new followers

• The class featured is still the class everyone talks about

• Bookings stay consistent - even with newer (and arguably cooler) offerings

• The owner is always blown away by the response - it consistently exceeds expectations

• Original video campaign still being mentioned over a year later

Why It Worked

We didn’t just promote an event - we sold a moment. By showing the experience in its most relatable, joyful form, we created content that people wanted to share and be part of. And by streamlining the booking journey to spotlight one class at a time, we drove action instead of indecision.