We’re Built Differently

Viral Muse. Belfast marketing agency.
The Visit List. UK and Ireland hospitality marketing brand.
UK UGC Creators.

Viral Muse is a media collective - a unique hybrid that merges a social media marketing agency with the hands-on expertise of running a network of highly successful social media brands.

We live in the world we market in.

Our creators, strategists, and storytellers are behind some of the most widely viewed organic video campaigns in Northern Ireland.

200M+ Organic Views

We create powerful campaigns that drive real, measurable results.

Latest Projects

Belfast Christmas Market

The highest viewed Christmas market video in history - 2.5 million organic views.

A hand pouring bright green liquid into a cocktail glass, with another empty cocktail glass beside it on a wooden table, a small blue bottle with a cork and a blue label, and a background with warm lighting, a lamp, and colorful cushions.

The Avenue

Ireland’s coolest cinematic experiences.
2.5 million reached

Cityscape with various modern buildings, including a prominent tall red-brick building labeled 'VITA', overlooking an urban area with cranes in the distance and a clear blue sky.

Vita Group

Belfast’s most luxurious accommodation.
1 million reached - sold out

Proudly trusted by leading brands across the UK and Ireland:

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Colorful logo for Emerald Park with green text, a rainbow arc, and red stars.
Logo with two black circles and the text 'room2'
Logo for CheckaTrade, with the word 'CheckaTrade' in red and blue text, featuring a stylized check mark integrated into the letter 'k'.
Elegant black script letter 'F' on white background.
Queen's University Belfast logo featuring a red and white shield with symbols and the text 'Queen's University Belfast'.
Red logo with white text that reads 'BirdsEye' inside a stylized leaf shape.
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Illustration of a stylized letter 'C' with a pink tongue sticking out from the inside of the letter.
Swizzels logo in red text reading "Loved since 1928" against a white background.
Logo of T.G.I. Friday's restaurant with black and white striped pattern and bold black text.
Adobe logo with red stylized 'A' and the word 'Adobe' in red text.
The pink logo of Bojangles with the text mirrored.
A circular logo with a cartoonish, mischievous lizard or gecko with a single eye, sharp teeth, and a wide grin. The text around the circle reads 'GOLDFREAK' at the top and 'FANCLUB' at the bottom.
Logo of Hellmann's with the text 'Hellmann's Est. 1913' above a bowtie ribbon.
Logo of Albert's Schoss in ornate black script on white background.
Colorful logo featuring the word 'tenpin' in gradient orange to pink text, next to an outline of a bowling ball with a heart-shaped cutout and three finger holes.
Decorative monogram of the initials 'A' and 'A' in black with ornate, floral-style scrollwork.
The word "WALKABOUT" in bold, yellow, uppercase letters on a white background, with the letters reversed in a mirror image.
Brown background with white and beige text that reads "Visit Armagh".
Tim Hortons logo in red cursive font on a white background.