TGI Fridays - Videography & UGC

TGI Fridays: 3M+ Views for an Iconic Global Brand

Client: TGI Fridays
Industry: Hospitality / Restaurants
Platforms: Instagram, TikTok
Campaign: Organic Video Advertisement

The Challenge

TGI Fridays is a well-known name but sometimes, familiarity leads to being overlooked. They wanted to refresh their social presence, connect with a younger audience, and drive serious organic reach for one of their new campaigns.

Our Approach

We tapped into nostalgia and fun, the exact emotions that people associate with TGI Fridays at its best. The video was punchy, vibrant, and packed with energy, highlighting what made the experience special in a way that felt current and shareable. No fluff, just feel-good food and vibes.

The Results

• 1 video | 3M+ views

• One of the highest-performing social campaigns in the brand’s history

• Achieved massive organic reach, which led to a successful trial of paid ads - delivering a high click-through rate and strong return on investment.

Why It Worked

We didn’t just showcase the food, we tapped into a feeling. By packaging that in a way that was entertaining and native to the platforms, we reignited love for a brand people thought they already knew.