Vita Group - UGC & Videography
Launching Vita Student as Belfast’s Most Luxurious Student Living
Client: Vita Student, Belfast
Industry: Property / Luxury Accommodation
Platforms: Instagram, TikTok, Webiste
Campaign: New Building Launch & Organic Buzz
The Challenge
Vita Student was brand new to Belfast and unlike any student accommodation the city had seen. Premium facilities, stunning design, a luxury lifestyle. But with higher prices than competitors and zero local awareness, they needed more than just a building tour. They needed to make people care. The challenge? Turning a subject that traditionally gets low engagement into something people wanted to watch, talk about, and share.
Our Approach
We flipped the narrative. Instead of marketing a "tour of a student flat," we asked: what angle would actually make people stop and watch? The answer was curiosity and noise. People in Belfast love knowing what’s new, especially when it feels exclusive or aspirational.
We positioned the content as a look inside Belfast’s most luxurious student living, making the campaign not just about rooms—but about status, lifestyle, and buzz. Our video edits leaned into hype, pace, and polish to build interest around the unknown and get people talking.
The Results
3 videos | Over 1 million organic views
Building sold out for the full year
Campaign featured in The Irish News
Highest-performing organic campaign for the brand to date
Exclusively chosen as their NI media partner for the launch
Rebooked annually ever since
Why It Worked
This project worked because we didn’t just show the building- we created a moment. We tapped into curiosity and local interest to make a premium offering feel must-see. In a city where word-of-mouth moves fast, we made sure Vita Student was what everyone was talking about.
When you're launching something new, average content won’t cut through the noise. So we created hype and the results speak for themselves.