Claire Ford

Founder of Viral Muse

Claire Ford is a multi-award-winning entrepreneur and founder of Viral Muse, a social media marketing ecosystem headquartered in Northern Ireland.

Claire Ford is a multi-award-winning entrepreneur, mentor and speaker based in Northern Ireland. She is the founder of Viral Muse - a social media marketing ecosystem consisting of a multi-award-winning agency, a business promotional platform and a creator network.

Claire has grown Viral Muse into a business trusted by leading brands across the UK and Ireland that has:

  • Generated over 250 million organic views online

  • Produced some of the highest viewed and most engaged social content across the UK and Ireland

  • Helped generate multiple millions in revenue for businesses through organic social media

  • Worked with globally recognised brands including Coca-Cola, Adobe, Birds Eye, Tim Hortons and more

Viral Muse is headquartered in Holywood, County Down and operates across the UK and Ireland.

Claire has been recognised for her work through multiple industry awards, including a VAVA Award in 2024 and Local Women Magazine’s Business Award in 2026. She was also named on the Belfast Telegraph’s Northern Ireland 30 Under 30 list in 2026.

As featured in…

Digital Marketing Powerhouse of the Year 2025

Local Women’s Magazine

Northern Ireland 30 Under 30 2026

Belfast Telegraph’s

VAVA Award Winner 2024 | Ulster Tatler Entrepreneur of the Year Finalist | Ulster Tatler Businesswoman of the Year Finalist | Business Eye Young Business Personality of the Year Finalist | WIB Young Businesswomen of the Year Finalist

News

  • Northern Ireland 30 Under 30

    Claire Ford, founder of Viral Muse, was recognised as one of Northern Ireland’s leading young entrepreneurs after being included on the Belfast Telegraph’s 30 Under 30 list.

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  • WeGrow - For Ambitious Founders

    Claire Ford, founder of Viral Muse, was accepted onto the WeGrow programme - a prestigious business growth initiative delivered by InterTradeIreland in partnership with Women in Business and Network Ireland.

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  • Business Women of the Year - Finalist

    Claire Ford, founder of Viral Muse, was shortlisted as a finalist for Young Entrepreneur of the Year at the 2026 Women in Business Awards.

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  • Entrepreneur Stand Up - Queen's University

    Claire Ford, founder of Viral Muse, spoke at Entrepreneur Stand-Up at Queen’s University Business School, sharing insights into entrepreneurship, social media marketing and building a modern digital business.

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  • Local Women's Magazine Awards

    Claire Ford, founder of Viral Muse, won the Digital Marketing Powerhouse award at the 2025 Local Women Magazine Business Awards.

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  • Young Business Personality - Finalist

    Claire Ford, founder of Viral Muse, was named a finalist for Young Business Personality of the Year at the 2025 Business Eye Awards.

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  • Business Women of the Year - Finalist

    Claire Ford, founder of Viral Muse, was named a finalist for Businesswoman of the Year at the 2025 Ulster Tatler Awards.

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  • Ulster Tatler Influential Women Awards 2025

    Claire Ford, founder of Viral Muse, was named a finalist in the Entrepreneurship category at the 2025 Ulster Tatler Influential Women Awards.

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